The Japan Olive Oil Prize is an international contest that aims at promoting extra-virgin olive oils of all origin in Japan. It represents a unique opportunity for producers to increase their brand awareness in international markets. In particular, Japan is the Asian country where the demand for high-quality extra-virgin olive oil grows the most.

JOOP is synonymous with excellence and fairness, granted by an internationally recognized panel of jurors. Participating oils are selected based on blind tasting procedures and in full accordance with the EU regulations.